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The Four-Step Influencer Marketing Framework

A step-by-step framework to a scalable media channel that is fully aligned with your overall marketing plan.

Abstract

How do you define your primary marketing objective? What are the four different marketing objectives for influencer marketing? Why are brands commonly picking the wrong KPIs for their marketing objectives? How do you come up with a strong creative idea for your campaign? How much should you be spending on influencer marketing, and how much does it cost?

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  • DOI: 10.1007/978-1-4842-5503-2_7
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Notes

  1. 1.

    www.relatable.me/the-state-of-influencer-marketing-2019

  2. 2.

    www.fool.com/investing/2017/08/27/you-wouldnt-believe-the-size-of-coca-colas-adverti.aspx

  3. 3.

    Doran, G. T. (1981). “There’s a S.M.A.R.T. way to write management’s goals and objectives.” Management Review. 70 (11): 35–36

  4. 4.

    Effective cost per mille or cost per thousand

  5. 5.

    www.grandviewresearch.com/press-release/global-nonalcoholic-beverage-market

  6. 6.

    N=2,267 “The 2020 Influencer Wellness Report by Relatable Trends”

  7. 7.

    Google TrueView Brand Lift, Global, Q1 2016

  8. 8.

    15 TNS/Google Gearshift Study. UK, Base: New car buyers, n = 500

  9. 9.

    N=351, “The 2019 State of Influencer Marketing by Relatable”

  10. 10.

    Including, but not limited to consumer research or industry trend reports

  11. 11.

    https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/

  12. 12.

    www.relatable.me/the-state-of-influencer-marketing-2019

  13. 13.

    https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/

  14. 14.

    www.thedrum.com/news/2019/08/20/est-e-lauder-now-spends-huge-portion-its-marketing-budget-influencers

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© 2020 Aron Levin

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Levin, A. (2020). The Four-Step Influencer Marketing Framework. In: Influencer Marketing for Brands. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5503-2_7

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