Selling the System

  • Sarrah Vesselov
  • Taurie Davis


Often, it can be difficult to articulate to others something that you know intuitively. As designers, it is our job not only to create better user experiences but also to explain why they are better, in the simplest terms possible. More often than not, we are not the decision makers within an organization. To see our ideas come to pass, we have to advocate for them to the decision makers. We can’t just be convinced of the value of our ideas; we have to show that value to others.

Copyright information

© Sarrah Vesselov and Taurie Davis 2019

Authors and Affiliations

  • Sarrah Vesselov
    • 1
  • Taurie Davis
    • 2
  1. 1.Dade CityUSA
  2. 2.PortlandUSA

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