Abstract
Product design is about understanding people and their needs, wants, challenges, and pain points and applying that understanding to create products that address those identified needs, wants, challenges, and pain points. To do so requires a deep understanding of what makes humans human—our thinking, emotions, psyche—what makes us tick, and what motivates us.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Donald A. Norman, The Design of Everyday Things (New York: Basic Books, 2013).
- 2.
Interaction Design Foundation, “What Is Skeuomorphism?” www.interaction-design.org/literature/topics/skeuomorphism .
- 3.
Merriam-Webster OnLine, s.v. “culture,” www.merriam-webster.com/dictionary/culture , July 1, 2018.
- 4.
Susan Weinschenk, 100 Things Every Designer Needs to Know About People (Berkeley, CA: New Riders, 2011).
- 5.
NationMaster, “All Countries Compared for Transport Road Motor Vehicles per 1000 People,” NationMaster.com, www.nationmaster.com/country-info/stats/Transport/Road/Motor-vehicles-per-1000-people , citing Wikipedia, “List of countries by vehicles per capita,” https://en.wikipedia.org/wiki/List_of_countries_by_vehicles_per_capita , updated August 18, 2018.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 Tony Jing
About this chapter
Cite this chapter
Jing, T. (2018). Psychology, Culture, and Design. In: Hacking Product Design. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3985-8_8
Download citation
DOI: https://doi.org/10.1007/978-1-4842-3985-8_8
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3984-1
Online ISBN: 978-1-4842-3985-8
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)