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Design Is About Priorities

Especially for Startups

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Hacking Product Design
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Abstract

One of the core differences between a product designer in a startup and a product designer in an established company is the spectrum of responsibilities. Startups are the very definition of chaos. This is the case even in the most organized and well-run startups. By their nature, startups are the manifestation of a group of people not knowing whether something will succeed but trying it anyway. Some of those people provide the money (investors); others provide the skills (founders and employees).

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Notes

  1. 1.

    Reid Hoffman, “How to Be a Great Founder with Reid Hoffman (How to Start a Startup 2014: Lecture 13),” Y Combinator, www.youtube.com/watch?v=pkAum45ubWc , YouTube video, 49:57, filmed 2014, posted April 2017.

  2. 2.

    Josh Elman, “How to Work with PMs,” Greylock Partners, https://news.greylock.com/the-only-metric-that-matters-now-with-fancy-slides-232474cf414c , June 2015.

  3. 3.

    Ibid.

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© 2018 Tony Jing

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Jing, T. (2018). Design Is About Priorities. In: Hacking Product Design. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3985-8_6

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