Innovation Support Structure
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Unfortunately, it is not enough to put a formal incubation program in place and simply walk away. As we pointed out in Chapter 4, there needs to be a team to take ownership of keeping the incubation program, and its spirit, on track. There have been times when we have attempted to turn over even small portions of the program to other teams and things started to get off track quickly. It is not simply a matter of skill, although that is important; it is a matter of context and having the right resources and support. People need to truly understand the intent of the program and be properly trained on the elements they will be responsible for. Otherwise, they can become blindly artifact-focused—much like the 70-page template example from Chapter 2.