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Audience Targeting and Personalization

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Practical Guide to Salesforce Communities
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Abstract

Regardless of whether a community’s audience is primarily made up of customers, partners, or employees, its members want to feel like they are known. Often, they desire a personalized experience that is tailored to them, cringing at the idea of a one-size-fits-all site (or even page) that fails to take their purpose and needs into consideration. Enter audience targeting functionality for communities from Salesforce.

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© 2018 Philip Weinmeister

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Weinmeister, P. (2018). Audience Targeting and Personalization. In: Practical Guide to Salesforce Communities. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3609-3_12

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