Abstract
Prescriptive analytics, as the name suggests, recommend decisions that can be taken using analytics. It is considered the third and final stage of analytics applications because it incorporates the most diverse types of data and data collection processes, and push on the most advanced capabilities of analytics systems to reach the point of effective recommendation of the best possible decisions.
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© 2017 Alex Gonçalves
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Gonçalves, A. (2017). Prescriptive Analytics. In: Social Media Analytics Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3102-9_18
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DOI: https://doi.org/10.1007/978-1-4842-3102-9_18
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-3101-2
Online ISBN: 978-1-4842-3102-9
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