Abstract
This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Social Media Monitoring and Analytics. In: Introduction to Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2854-8_8
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DOI: https://doi.org/10.1007/978-1-4842-2854-8_8
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2853-1
Online ISBN: 978-1-4842-2854-8
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