Abstract
This chapter looks at Twitter as a social media marketing channel, discusses its pros and cons, and walks through the process of creating a Twitter account.
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© 2017 Todd Kelsey
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Kelsey, T. (2017). Twitter. In: Introduction to Social Media Marketing. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2854-8_5
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DOI: https://doi.org/10.1007/978-1-4842-2854-8_5
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2853-1
Online ISBN: 978-1-4842-2854-8
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