This chapter takes another look at e-commerce analytics, courtesy of Gumroad, a free, super easy-to-use platform. In some ways, this chapter is a back up to the previous two chapters, because it provides another way to learn about analytics in a live setting. In the case of Gumroad, there’s an easy way to link to Google Analytics, and it also has its own built-in analytics. Even though you can’t track conversion directly back to a specific ad, you can get a sense of how Google Analytics works with e-commerce, and it is completely free. And fun!
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
© 2017 Todd Kelsey
About this chapter
Cite this chapter
Kelsey, T. (2017). Fun with E-Commerce Analytics Part III: Gumroad. In: Introduction to Google Analytics. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2829-6_7
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2828-9
Online ISBN: 978-1-4842-2829-6