The Retailer Challenge (and Opportunity)
Over the past few years in e-commerce, we’ve helped develop e-commerce strategies not just for the world’s largest brands but also for the world’s largest retailers. Some retailers we read about every day in the news—but not for the reasons we’d like. They’re closing store after store, taking hundreds of millions if not billions of dollars of writedowns in the process. These retailers have been too slow to recognize and respond to rapidly changing shopper behavior.