Using the Master Catalog

  • David Feinleib
Chapter

Abstract

Fast-forward six months. I was sitting with that same senior vice president and his director of content management in the company’s new New York City office. They’re now a customer, and we’re working together to implement a centralized content storage and publication system for the company’s brand assets worldwide, both in-store and online. That means ingesting content from multiple data feeds and operating across dozens, potentially hundreds, of retailers.

Keywords

Marketing Product Line Editing 

Copyright information

© David Feinleib 2017

Authors and Affiliations

  • David Feinleib
    • 1
  1. 1.San FranciscoUSA

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