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Confront the New Path to Purchase

  • David Feinleib
Chapter

Abstract

In 2016, using the Content Analytics platform, bricks-to-clicks supplier Mattel had their single best year ever on Walmart.com. They increased their shipments to Walmart.com 39 percent year over year. That was more than five times better than the industry average of 7 percent predicted by research firm NPD. As Mattel put it, “We’ve never seen numbers like this before.”

Keywords

Content Quality Shopping Experience Content Health Inventory Management System Brand Integrity 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© David Feinleib 2017

Authors and Affiliations

  • David Feinleib
    • 1
  1. 1.San FranciscoUSA

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