Advertisement

Glossary

  • David Feinleib
Chapter

Abstract

The process of testing two different versions of a web page (A and B)to determine which one converts better. Retailers often A/B test different page layouts; suppliers and retailers A/B test different images and product descriptions.

Copyright information

© David Feinleib 2017

Authors and Affiliations

  • David Feinleib
    • 1
  1. 1.San FranciscoUSA

Personalised recommendations