Abstract
Mobile and tablet devices and easy access to the Internet are making the world go digital. Retail business is no longer confined to brick and mortar stores. There are multiple channels through which business is carried out. Some consumers prefer to shop using mobile or web applications; but they never stop visiting brand stores. At each touch point, customers leave their footprints and are captured through different attributes.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Rights and permissions
Copyright information
© 2016 Sibanjan Das
About this chapter
Cite this chapter
Das, S. (2016). Clustering Methods. In: Data Science Using Oracle Data Miner and Oracle R Enterprise. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2614-8_3
Download citation
DOI: https://doi.org/10.1007/978-1-4842-2614-8_3
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2613-1
Online ISBN: 978-1-4842-2614-8
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)