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Bottlenecks pp 177-184 | Cite as

Approach Avoidance

  • David C. Evans
Chapter

Abstract

The last chapter showed that conversion flows (the sequence of screens that we use to register, download, or pay for your digital invention) are not necessarily more effective if they are shortened. A longer, slower escalation of the gives and gets often works better, even if it takes more clicks.

Keywords

Digital Product Debit Card Legal Department Credit Card Information Digital Invention 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

©  David C. Evans 2017

Authors and Affiliations

  • David C. Evans
    • 1
  1. 1.KenmoreUSA

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