We have spent a lot of time talking about stories. You’ve seen the difference between a simple tale and a story that has a plot, characters, and conflict. You’ve also seen how to present a story in a way that engages your audience. Still, this is a book about data science. It’s about using the scientific method to better understand your data. Ultimately, you’ll have the data and want the audience to connect with it in a meaningful way. Then you’ll get the audience to create value by having them take some action.