Exporting pp 103-119 | Cite as

Using e-Commerce and Social Media Sites as Stepping Stones to Export Success

  • Laurel J. Delaney


Whether you are like Gina and sell art or you sell hamburger buns or steam engines, using a proven e-commerce platform is beneficial, provided its visitors are in line with your ideal target market, it is easy to use, it has a global reach, and it can help you sell more goods worldwide at a profit. It also allows you to test the salability of your product on someone else’s proven successful infrastructure before making a substantial investment to set up an e-commerce site from scratch. Not all buy-sell platforms will work to your advantage, but with a little effort, you can try out the top ones with minimal risk by creating multiple store fronts simultaneously.


Small Business Online Store Global Reach Global Shipping Social Commerce 
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Copyright information

© Laurel J. Delaney  2016

Authors and Affiliations

  • Laurel J. Delaney
    • 1
  1. 1.Ste LLChicagoUSA

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