Abstract
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
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© 2016 Laurel J. Delaney
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Delaney, L.J. (2016). Online Fundamentals. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2193-8_5
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DOI: https://doi.org/10.1007/978-1-4842-2193-8_5
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2192-1
Online ISBN: 978-1-4842-2193-8
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