New Frontiers in Emerging Markets
Do you have a product or service that you could sell to nearly 3 billion people? That is a question millions of global citizens and companies alike are asking themselves, because the world is shifting its attention to BRICS (Brazil, Russia, India, China, and South Africa) in the next phase of globalization to drive export revenue growth. The BRICS countries are a major force in the world economy where a rising middle class promises a long-term customer base. Even with recent market turbulence and a slight stall on exports, the potential of BRICS is too big for companies to limit their activities to developing countries.