Skip to main content

The Value of the Soak

Let your mind stumble and strike out in random directions

  • Chapter
  • First Online:
Managing Humans
  • 2052 Accesses

Abstract

In 2006, I gave a presentation at the South by Southwest conference in Austin, Texas. My pitch was this: in creating a startup, you’re going to be faced with a thousand seemingly inconsequential decisions. Tucked among those thousands of decisions are five decisions that actually matter. These decisions will change the face of your company. What I didn’t say was that I believe it’s next to impossible to figure out which decisions matter and which ones do not.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2016 Michael Lopp

About this chapter

Cite this chapter

Lopp, M. (2016). The Value of the Soak. In: Managing Humans. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2158-7_26

Download citation

Publish with us

Policies and ethics