The Art of Copywriting

Writing copy for an overstimulated world
  • Eleazar Hernández


What is copywriting? Simply put, you can think of it as salesmanship in written form. It is used for the purpose of relaying a client’s advertising or marketing message. Great copywriting has the ability to deliver messages of value to the right people at the right time. Effective messaging will motivate readers to respond with thoughts, words, or actions. If they are not motivated to act or at least consider taking action, the copy was not successful. You may be thinking, “Yeah. Sure. Whatever. That’s easy. It’s just words.” Don’t underestimate the power of good copywriting.


Target Audience Target Market Direct Marketing Creative Team Creative Director 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Eleazar Hernández 2017

Authors and Affiliations

  • Eleazar Hernández
    • 1
  1. 1.San AntonioUSA

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