Creative Exploration Tools
Too many times, creatives begin their visual explorations on a computer before having ideas fully formed. They worry about fonts, colors, and images before they even have a concept. Why do so many creatives skip a critical step in the ideation process and begin working on the computer so quickly? This, in my opinion, is due to either a lack of creative confidence or bad habits that were developed during their time in school or as young professionals. They start working with the end in mind rather than thinking beyond the obvious. They sometimes gravitate to familiar solutions that have worked for them in the past. Without careful consideration, this method of idea development may result in ideas that could be off-brand or off-target.