Abstract
You’ve got the creative brief that outlines the parameters of the job. You’ve done some preliminary research to help wrap your head around your assignment, and you’ve checked out what other people have done on the subject. Now after all of this information gathering, you’ve got lots of random thoughts and ideas rolling around in your head. Slowly, your brain begins to make connections. You’re out getting your 3:00 p.m. wake-me-up coffee and the shape of the foam on your skinny vanilla latte inspires a visual treatment. You’re eating lunch with coworkers at a local bistro and hear a song that makes you think of headlines. The initial information has been processed in your mind and is being transformed into different forms. Images begin to form. Words and messaging come together. It’s time to brainstorm.
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- 1.
Alex Faickney Osborn. How to "Think Up" (New York, London: McGraw-Hill Book Co., 1942).
- 2.
Alex Faickney Osborn. Applied Imagination: Principles and Procedures of Creative Problem Solving (New York: Charles Scribner's Sons, 1953).
- 3.
Mark Oldach. Creativity for Graphic Designers (Cincinnati: North Light Books, Inc., 1995), p. 61.
- 4.
Mark Oldach. Creativity for Graphic Designers (Cincinnati: North Light Books, Inc., 1995), pp. 60–61.
- 5.
Mark Oldarch. Creativity for Graphic Designers (Cincinnati: North Light Books, Inc., 1995), p. 82.
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Henry, Todd. The Accidental Creative: How to Be Brilliant at a Moment’s Notice (New York: Penguin Group, 2011), p. 50.
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© 2017 Eleazar Hernández
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Hernández, E. (2017). Brainstorming. In: Leading Creative Teams. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2056-6_5
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DOI: https://doi.org/10.1007/978-1-4842-2056-6_5
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Publisher Name: Apress, Berkeley, CA
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