John Costello began his career in brand management and marketing at Procter & Gamble. Throughout his 30 years in retail, consumer products, technology, and digital, he has held traditional management positions as well as launched successful marketing campaigns for prestigious brands such as Crest, Dunkin’ Donuts, Sears, and The Home Depot. Costello is currently the president of Global Marketing and Innovation at Dunkin’ Brands Group, Inc., after serving as CMO for four years. Costello is also the current global chairman of the Mobile Marketing Association. Dunkin’ Donuts currently has more than 11,700 locations worldwide serving 3 million customers per day.