We will outline and compare their various functions with regard to consumer marketing and business applications.
- Quick Response
- Near Field Communication
- Field Communication
- Quick Response Code
- Code Technology
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
When Snapchat, the social media platform used by young people who want their posts to be temporary, bought the Scan.me company, they instantly made QR codes a lot cooler. A unique Snapchat Snapcode is associated with each user’s profile. Snapchat users can follow each other by scanning these icons, which can be printed on posters and T-shirts and added to web pages.
The one cent Euro coin is comparable in size to a U.S. one cent. Image courtesy of Holgerjakobs under license creativecommons.org/licenses/by-sa/4.0/legalcode
“Deep in the bowels of Intel headquarters in Santa Clara, Calif., the restrooms have been plumbed with technology.“ “There is [generally] a 15- to 30-second time period from when a person sees something to when they will report it—if you make it really easy,” said Maestas. “Outside that 30-second window, the opportunity is lost.” www.intelfreepress.com/news/intel-takes-toilet/7787/
© 2016 Stephen Statler
About this chapter
Cite this chapter
Statler, S. (2016). Barcodes, QR Codes, NFC, and RFID. In: Beacon Technologies. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1889-1_18
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1888-4
Online ISBN: 978-1-4842-1889-1