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Barcodes, QR Codes, NFC, and RFID


We will outline and compare their various functions with regard to consumer marketing and business applications.


  • Quick Response
  • Near Field Communication
  • Field Communication
  • Quick Response Code
  • Code Technology

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  1. 1.

    When Snapchat, the social media platform used by young people who want their posts to be temporary, bought the company, they instantly made QR codes a lot cooler. A unique Snapchat Snapcode is associated with each user’s profile. Snapchat users can follow each other by scanning these icons, which can be printed on posters and T-shirts and added to web pages.

  2. 2.

    The one cent Euro coin is comparable in size to a U.S. one cent. Image courtesy of Holgerjakobs under license

  3. 3.

    “Deep in the bowels of Intel headquarters in Santa Clara, Calif., the restrooms have been plumbed with technology.“ “There is [generally] a 15- to 30-second time period from when a person sees something to when they will report it—if you make it really easy,” said Maestas. “Outside that 30-second window, the opportunity is lost.”

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© 2016 Stephen Statler

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Statler, S. (2016). Barcodes, QR Codes, NFC, and RFID. In: Beacon Technologies. Apress, Berkeley, CA.

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