A Programmatic Advertising Primer

  • Stephen Statler


As a technologist looking at the proximity market, I became conscious of our own ignorance of the world of advertising. When Anke Audenaert invited me to present a lecture on beacon technology to her MBA class, I sat in on her lecture on programmatic advertising. The synergy between our subjects was obvious and so was Anke’s experience and clarity.


Mobile Device Online Behavior Internet Advertising Advertising Space Display Advertising 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Stephen Statler 2016

Authors and Affiliations

  • Stephen Statler
    • 1
  1. 1.San DiegoUSA

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