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Introduction to SEO

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When you explore aspects of managing web sites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a web site’s visibility across results from various search engines. If a web site is not prominently visible in search results, it defeats the purpose of having a web site in the first place. Therefore, it is extremely important to ensure that your web site is easy for search engines to access.


  • Search Result
  • Defective Product
  • Site Owner
  • Massive Audience
  • Social Media Marketing

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© 2016 Aravind Shenoy and Anirudh Prabhu

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Shenoy, A., Prabhu, A. (2016). Introduction to SEO. In: Introducing SEO. Apress, Berkeley, CA.

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