Abstract
When you explore aspects of managing web sites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a web site’s visibility across results from various search engines. If a web site is not prominently visible in search results, it defeats the purpose of having a web site in the first place. Therefore, it is extremely important to ensure that your web site is easy for search engines to access.
Keywords
- Search Result
- Defective Product
- Site Owner
- Massive Audience
- Social Media Marketing
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
This is a preview of subscription content, access via your institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Rights and permissions
Copyright information
© 2016 Aravind Shenoy and Anirudh Prabhu
About this chapter
Cite this chapter
Shenoy, A., Prabhu, A. (2016). Introduction to SEO. In: Introducing SEO. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1854-9_1
Download citation
DOI: https://doi.org/10.1007/978-1-4842-1854-9_1
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1853-2
Online ISBN: 978-1-4842-1854-9
eBook Packages: Professional and Applied ComputingProfessional and Applied Computing (R0)Apress Access Books