Desktop Publishing, Illustration, Painting, and 3D Modeling Software

Abstract

Imagine the local print shop quotes you twice the amount you envisioned spending on the marketing materials you plan to use to announce your Grand Opening. Having marketing materials such as brochures, business cards, and flyers designed (the expensive part of the process) and printed can cut into the budget. As a business owner, wouldn’t it be nice to have the means to create your own marketing materials without breaking the bank? This chapter looks at a two free desktop publishing solutions that can aid in creating your own marketing materials (such as postcards, brochures, and newsletters). If you don’t need (or want) to go the route of Adobe InDesign, Microsoft Publisher, or QuarkXpress, these solutions can be perfect for small businesses with tight marketing budgets.