Optimize Internal Links and Anchor Text
Using internal links on your web site is a great way to provide structure and context to your visitors. It also helps to spread the desired link juice. Moreover, Google loves these internal links, provided they are built correctly, as they help it to easily discover all the pages of your site and understand their structure and internal relationship. This is one of the reasons you should never incorrectly set the Robots parameter to NOFOLLOW, as it would prevent the Google bots from following these links.