• Michelle Malcher


So far we have discussed the main areas to setup a user group, recruit volunteers and attract the members to the user group. It is not as easy, just thinking that a user community is needed for a specific product or vendor without doing your homework. A few of these challenges have been mentioned along the way and in developing a strategy for the user group these challenges should be taken under consideration maybe even anticipated to prepare for them.


User Group User Community Special Interest Group Reward Program Social Media Tool 

Copyright information

© Michelle Malcher 2016

Authors and Affiliations

  • Michelle Malcher
    • 1
  1. 1.ILUSA

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