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Marketing and Monetizing

  • Mario Zechner
  • J. F. DiMarzio
  • Robert Green
Chapter

Abstract

So, having read the previous 13 chapters, you now are imbued with the skill and knowledge required to build a great Android game. Is it as simple as “build it and get rich?” Certainly not! Making money by marketing and monetizing your game is a skill in itself, and there is a lot you need to learn to become successful at it—not just after your game is completed, but even before you start developing it. The real moneymakers are often designed from the planning stage to become popular and to make money, on top of being well made.

Keywords

Real Money Game Developer Mobile Game Heavy Hitter Virtual Currency 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Mario Zechner, J.F. DiMarzio and Robert Green 2016

Authors and Affiliations

  • Mario Zechner
    • 1
  • J. F. DiMarzio
    • 2
  • Robert Green
    • 3
  1. 1.GrazAustria
  2. 2.CelebrationUSA
  3. 3.PortlandUSA

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