Abstract
In this chapter, you will learn how to build customer segmentation models in Microsoft Azure Machine Learning. Using a practical example, we present a step-by-step guide on using Microsoft Azure Machine Learning to easily build segmentation models using k-means clustering. After the models have been built, you will learn how to perform validation and deploy it in production.
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© 2014 Valentine Fontama
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Barga, R., Fontama, V., Tok, W.H. (2014). Customer Segmentation Models. In: Predictive Analytics with Microsoft Azure Machine Learning. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0445-0_7
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DOI: https://doi.org/10.1007/978-1-4842-0445-0_7
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0446-7
Online ISBN: 978-1-4842-0445-0
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