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Going Global and Keeping the Faith

  • Andrew R. Thomas
  • Timothy J. Wilkinson

Abstract

A few years back, a US firm that had a partnership in China manufacturing motorcycles went looking for new customers in Central America. Previously, the US firm had been relatively successful in South America and Africa, finding distributors for its line of basic transportation motorcycles. With an engine design based on a Honda model, the Chinese motorcycles were proven to be of acceptable quality and reliability. Most important, they were a lot cheaper—about half the cost of the competing Japanese models.

Keywords

Harvard Business Review Exclusive Distributor Young Entrepreneur Japanese Model Trademark Protection 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Andrew R. Thomas and Timothy J. Wilkinson 2015

Authors and Affiliations

  • Andrew R. Thomas
    • 1
  • Timothy J. Wilkinson
    • 1
  1. 1.OHUS

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