Aligning Your Database With the Goals of Your Small Business

  • Anna Manning


In order for small businesses to get the most out of a database, it must be designed with the goals, metrics, and levers of the business in mind. In summary, goals aim to move the business in a given direction, levers are variables that can be changed with the intention of bringing about such a move, and metrics measure the progress of the goals and the levers. This chapter explains these three components in detail.


Small Business Credit Card Mission Statement South Side Increase Profit 

Copyright information

© Anna Manning 2015

Authors and Affiliations

  • Anna Manning
    • 1
  1. 1.ChesterUK

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