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Aligning Your Database With the Goals of Your Small Business

  • Anna Manning

Abstract

In order for small businesses to get the most out of a database, it must be designed with the goals, metrics, and levers of the business in mind. In summary, goals aim to move the business in a given direction, levers are variables that can be changed with the intention of bringing about such a move, and metrics measure the progress of the goals and the levers. This chapter explains these three components in detail.

Keywords

Small Business Credit Card Mission Statement South Side Increase Profit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Anna Manning 2015

Authors and Affiliations

  • Anna Manning
    • 1
  1. 1.ChesterUK

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