Measuring Campaigns and Troubleshooting Traffic Sources

  • Jonathan Weber


Google Analytics has an entire set of Acquisition reports, dedicated to categorizing users’ sources of traffic to the site. Did they come from a search engine, a link on a social media site, or a paid advertisement? This chapter will look at the data GA gathers about traffic sources and how you can influence those data with settings in GA and tools in GTM.


Search Engine Social Media Site Traffic Source Content Management System Query String 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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