Ecommerce: Tracking Products and Purchases

  • Jonathan Weber


For sites that sell products, you can gather additional data about the purchases users make on the site. Google Analytics offers two levels of detail in tracking ecommerce:


User Interaction Data Layer Product Array Internal Promotion Shopping Cart 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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