Goals: Measuring Conversions

  • Jonathan Weber


One of the most important concepts in web analytics is the conversion, the transformation of a mere website visitor into a customer. The actions that define conversion may be any type of user interaction that is valuable to you, from major (purchases, contact requests) to minor (content engagement, newsletter signup). Google Analytics allows you to specify the interactions that you want to consider as conversion through .


Google Analytics Asynchronous JavaScript And XML (AJAX) Pageviews Setup Goal Modal Popup 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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