Advertisement

Tracking Interactions with Google Tag Manager

  • Jonathan Weber

Abstract

Beyond the basics of measuring pageviews, there are often other interactions, within pages, that you’re interested in tracking with Google Analytics. These might include clicks on elements of the page, such as links to downloads or external websites, interactions with embedded video, or social media buttons on a page. This chapter discusses collecting data on those types of interactions using Google Tag Manager to send data to Google Analytics.

Keywords

Design Pattern Data Layer Custom Event Tracking Code Event Tracking 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

Personalised recommendations