The basic Google Analytics code (see  Chapter 2) isn’t very complicated. Put it in your template and you’re all set. Except… Well, there are still a bunch of chapters left in this book with additional types of data you might want to track with GA, many of which involve adding more code. A little piece here for PDF tracking, another little bit over there to track user logins, and so on. The more code you add, the harder it becomes to keep track of all the little pieces, and which of those pieces should be included and under what circumstances, and what happens when you make a change.


Data Layer Content Management System Tracking Code Document Object Model Entry Field 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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