Google Tag Manager and Google Analytics APIs

  • Jonathan Weber


This book has primarily focused on using the GTM and GA web interfaces for configuration to get data into our reports. However, it bears mentioning that both tools offer APIs for configuration and getting out data.


Application Programming Interface Admin Area User Permission Traffic Source Marketing Channel 
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Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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