Using Google Analytics with BigQuery for Big Data Analysis

  • Jonathan Weber


Google Analytics provides a wide set of reports and tools in its web interface. The standard reports are designed to provide answers to many of the most common questions about websites, while custom reports, segments, and other tools facilitate further exploration. However, there are some kinds of questions that can’t be easily approached through the aggregated session data in GA’s reports—especially applications like data mining and applying statistical models, which generally require disaggregated hit-level data. Some of the types of problems and scenarios that such tools can address include the following:


Query Language Custom Dimension Aggregate Function Customer Type Landing Page 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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