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Collecting Data from Mobile Apps

  • Jonathan Weber

Abstract

So far this book has focused on using GTM to implement GA (and potentially other tags) to measure websites. But websites aren’t the only way our customers interact with us. Another important channel is the use of native apps for mobile devices—the kind you can download and install on a phone or tablet, rather than visiting a website in a browser.

Keywords

Data Layer Game Engine Version List Social Media Interaction Preview Mode 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© LunaMetrics, LLC 2015

Authors and Affiliations

  • Jonathan Weber
    • 1
  1. 1.PAUS

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