The Marketing Analytics Process

Lather, Rinse, Repeat
  • Jerry Rackley


Businesses are very process driven. There are processes for sales, support, accounting, manufacturing, hiring, training, and virtually everything a business does. Even in our personal lives, we use processes constantly. Although we don’t give much thought to it, most of us probably shower the same way: lathering, rinsing and toweling off using the same sequence day after day. From the smallest tasks to the largest projects, processes are the way we get things done.


Customer Satisfaction Marketing Strategy Improvement Action Brand Equity Marketing Organization 

Copyright information

© Jerry Rackley 2015

Authors and Affiliations

  • Jerry Rackley
    • 1
  1. 1.OKUnited States

Personalised recommendations