The Impact of Marketing Analytics

Show Me the Money
  • Jerry Rackley


The first two chapters hopefully made a convincing argument for marketing analytics. It’s not enough, however, to collect all the right data to input into a legitimate marketing analytics process. The key to success with marketing analytics is in the application. If the results and insights from the process are not used, then a marketing analytics initiative is of little value. To benefit the whole organization, the analytics must influence the thinking, the decisions, and ultimately the way marketing works.


Interactive Video Qualified Lead Marketing Department Marketing Organization Chief Financial Officer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Jerry Rackley 2015

Authors and Affiliations

  • Jerry Rackley
    • 1
  1. 1.OKUnited States

Personalised recommendations