The Service Science Foundation for Cloud Computing

  • Enrique Castro-Leon
  • Robert Harmon


Service science merges technology with an understanding of business management, processes, organizational design, and culture to develop and apply tools to address business problems and create market opportunities. It is an interdisciplinary field that combines organization and human understanding with business and technological understanding to categorize and explain the many types of service systems that exist as well as how service systems interact and evolve to co-create value. Managers seeking to develop innovative service solutions will need to understand how to apply their organization’s unique resources and capabilities in an effective, efficient, and value-creating manner. This chapter covers service science, service-dominant logic, product-service systems, the service thinking mindset, T-shaped professionals, the emerging frontiers for service innovation, and insights for the implementation of service innovation strategies


Service Ecosystem Business Model Cloud Service Service Innovation Cloud Service Provider 
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Copyright information

© Enrique Castro-Leon and Robert Harmon 2016

Authors and Affiliations

  • Enrique Castro-Leon
    • 1
  • Robert Harmon
    • 2
  1. 1.HillsboroUSA
  2. 2.Marketing & Technology MgmtPortland State University Marketing & Technology MgmtPortlandUSA

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