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Reach More Customers with Better Data—and Products

How Big Data Creates a Conversation Between Company and Customer
  • David Feinleib
Chapter

Abstract

No book on Big Data would be complete without a few words on the Big Data conversation. One of the biggest challenges to widespread adoption of Big Data is the nature of the Big Data conversation itself.

Keywords

Public Relation Content Creation Chief Information Officer Great Marketing Amazon Mechanical Turk 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© David Feinleib 2014

Authors and Affiliations

  • David Feinleib
    • 1
  1. 1.CAUnited States

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