Abstract
When it comes to data and design, there’s a struggle going on. Some believe that the best designs come from gut instinct while others hold that design should be data-driven. Data does have a role to play in design and modern technologies can provide deep insight into how users interact with products—which features they use and which ones they don’t. This chapter explores how some of today’s leading companies, including Facebook and Apple, apply data to design and how you can bring a data-informed design approach to developing your own products.
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This myth has been dispelled, at least to some extent, by documents made public as a result of the Apple-Samsung court case, citing a recent market research study the company conducted; see http://blogs.wsj.com/digits/2012/07/26/turns-out-apple-conducts-market-research-after-all/.
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Mulally retired as CEO in June 2014.
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© 2014 David Feinleib
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Feinleib, D. (2014). Big Data at Work. In: Big Data Bootcamp. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0040-7_4
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DOI: https://doi.org/10.1007/978-1-4842-0040-7_4
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