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An Integrated Approach of Analysis

  • Ahmed Beloucif

Abstract

The author develops a framework for examining how and why auditors interact with their clients. Building on theoretical development from relationship marketing (based on exchange theory, interpersonal relationships theory (IPRs) and interorganisational relationships theory (IORs)), it is intended to provide a general framework of analysis that can be used to understand such interactions between service providers and their clients. Grounded theory, in this context seemed the most appropriate in helping to build a model. On the other hand the complexity of the problem, requires a macro view of the situation and here the systemic approach has been used for better understanding. The researcher is faced with this dilemma to develop a theory or model based on grounded theory, on the other hand the systemic view is required to complete the holistic picture of the auditor-client relationships. Dealing with such a complex research problem and looking for a configuration which could be described with a holistic approach has led the researcher to use a multidisciplinary approach.

Keywords

System Approach Ground Theory Relationship Marketing Marketing Channel Holistic Picture 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer Science+Business Media New York 1995

Authors and Affiliations

  • Ahmed Beloucif
    • 1
  1. 1.Aberdeen Business SchoolThe Robert Gordon UniversityAberdeenScotland, UK

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