Moving beyond Counseling and Knowledge-Enhancing Interventions
Increase general public awareness and knowledge about AIDS, its transmission, and risk reduction strategies.
Reduce general public fears and correct misinformation about the dangers of casual contagion and ordinary social contact with HIV-infected individuals.
Create support for constructive action by increasing general public understanding of the severity of the crisis, its complexity, and costs.
Reduce the rate of HIV transmission/infection by changing the behaviors of at-risk individuals.
KeywordsAcquire Immune Deficiency Syndrome Sexually Transmitted Disease Small Group Discussion Prevention Campaign Substance Abuse Treatment Program
Unable to display preview. Download preview PDF.
- 1.National Association of Broadcasters: Special Report from Research and Planning, Broadcasters Public Service Activities, April 1988.Google Scholar
- 2.Centers for Disease Control: Self-reported change in sexual behaviors among homosexual and bisexual men from the San Francisco City Clinic cohort. MMWR 36: 187–189, 1987.Google Scholar
- 3.McKusick L, et al: Reported Changes in the Sexual Behavior of Men at Risk For AIDS, San Francisco, 1982–84-the AIDS Behavioral Research Project. Public Health Rep 100:622–629, 1985.Google Scholar
- 5.San Francisco Department of Public Health: Rectal gonorrhea in San Francisco, October 1984-September 1986. Epidemiol Bull Vol. 2, 1986.Google Scholar
- 6.Fitzgerald F: Cities on the Hill. New York, Simon Schuster, 1983.Google Scholar
- 7.Communication Technologies: Designing an Effective AIDS Prevention Campaign Strategy for San Francisco: Results from the First Probability Sample of an Urban Gay Male Community. Unpublished report prepared for the San Francisco AIDS Foundation, December 1984.Google Scholar
- 8.Rogers, M: Communication Strategies for Family Planning. New York: The Free Press, 1983.Google Scholar
- 9.Bandura A: Social Learning Theory. Englewood Cliffs, New Jersey, Prentice-Hall, 1977.Google Scholar
- 10.Communication Technologies: Planning for the AIDS Epidemic in California: A Population-Based Assessment of Knowledge, Attitudes and Behaviors. Report prepared for the State of California Department of Health Services, Office of AIDS, 1988.Google Scholar
- 11.Lewin K; Group decision and social change, in Mccaby EE, Newcomb TM, Hartley EL (eds): Readings in Social Psychology. New York, Holt, Reinhart and Winston, 1958.Google Scholar
- 12.Morin SF: Behavior change and prevention of sexual transmission of HIV, in The Fourth International Conference on AIDS, Stockholm, June 14, 1988. Google Scholar
- 13.Communication Technologies: Designing an Effective AIDS Prevention Campaign Strategy for San Francisco: Results from the Second Probability Sample of an Urban Gay Male Community. Report prepared for the San Francisco AIDS Foundation, San Francisco, California, 1985.Google Scholar
- 14.Communication Technologies: Designing an Effective AIDS Prevention Campaign Strategy for San Francisco: Results from the Third Probability Sample of an Urban Gay Male Community. Report prepared for the San Francisco AIDS Foundation, San Francisco, California, 1986.Google Scholar
- 15.Miller TE, Booraem C, Flowers JV, et al: Changes in Knowledge, Attitudes and Behavior as a Result of a Community AIDS Outreach Educational Program. Unpublished manuscript prepared for the AIDS Response Program, Garden Grove, California, 1988.Google Scholar